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April 20, 2019
Design / Ideas

The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategy

In 2020, according to WDD, 50+ huge fashion retailers experienced dips in revenue north of the million-dollar mark—including retailers with a stronghold in the fashion industry, like H&M, Levi’s, and Nike. 

Digital innovation, rising globalization, and changes in consumer spending habits have catapulted the fashion industry into the midst of seismic shifts. And, no thanks to the accelerated retail apocalypse caused by the coronavirus, the fashion sector is more unpredictable than ever.

This article explores where we are and where we’re heading, by taking a detailed look at the statistics, trends, and strategies shaping the ecommerce fashion industry in 2021 and beyond:

  1. Industry-wide data
  2. The COVID impact
  3. Clothing and apparel
  4. Shoes segment
  5. Accessories and bags
  6. Jewelry and luxury
  7. Personalization
  8. Anywhere ecommerce
  9. Flashes and drops
  10. Going global
  11. Technological innovations
  12. Subscription models
  13. Stock on demand

Want more about the state of ecommerce fashion?

The state of ecommerce fashion is developing more quickly than ever. What worked two years ago is outdated now—largely due to the coronavirus pandemic wreaking havoc on traditional shopping behaviors and forcing brick-and-mortar retailers online. 

For an executive summary on the current state of fashion ecommerce, download The Fashion Industry Report.